Crawl Budget


Search engine optimization is a complex process that has many moving parts. Many of these parts work to help your website rank higher in search results, and one of the big ones to keep an eye on is the crawl budget.


Crawl budget is a term that you will hear thrown around a lot when it comes to SEO Philippines. If your website does not have enough crawl budget, there could be negative consequences for you and your business. So what exactly is the crawl budget? What are the benefits of having more or less? Read on as we explore this critical aspect of SEO.


What is the crawl budget?


Crawl budget refers to the number of pages crawled and indexed by search engine crawlers such as bots and spiders over a given timeframe. Unfortunately, SEO and digital marketing communities often misunderstood this concept.


Every website has a different crawl budget, and Google automatically sets the crawl budget for your site. The search engine determines how much budget to allot to your site by using different factors. Google allocates crawl budget based on four factors:

·        The size of your site: Bigger sites needs more crawling budget

·        Content updates: Google will prioritize content that is regularly updated.

·        Server setup: The performance of your site and load times might impact the amount of budget that it will receive.

·        Links: Dead links and internal linking structure


Although crawl-related issues can prevent Google from accessing important content on your site, you should also understand that crawl frequency is not a quality indicator. Increasing your site's crawl rate will not necessarily translate to higher rankings. If your content does not meet your target audience's standards, you are unlikely to attract new visitors.

You cannot change this by getting Googlebot to crawl your site more often.


Key concept to better understand crawl budget


·        Crawl Rate Limit

The crawling process is the search engine's crawler top priority on your site while also ensuring it does not degrade the user experience. "Crawl rate limit" refers to a limit on a given site's maximum fetching rate.

Essentially, this represents the number of parallel connections Googlebot can use to crawl the site, along with the time it must wait in between fetches.


·        Crawl demand

Crawl demand measures how much the crawler bot wants to crawl a website- the frequency of updates and how popular your site plays a role in this.


What is the importance of a crawl budget to SEO?


The crawl budget makes it possible for crawler bots to find a web page and ensures that new content on the site is immediately indexed. Simply put, Google will not rank a website if it does not index the page. Consequently, if the number of pages on your site exceeds its crawl budget, you're going to have pages not indexed. Therefore, for your website to rank higher on Google, you need to ensure that its pages are found by crawler bots/spiders and subsequently indexed.


Factors affecting crawl budget


Below are some factors that impact your site's crawl budget:

·        Poor quality content and spam: Crawlers will also lower your budget if they find a significant portion of your content low-quality or spammy.

·        Faceted navigation and session identifiers: You may experience issues with dynamic URLs and accessibility if you have a lot of dynamic pages on your website.

·        Server and hosting setup: Google takes into account the stability of each website. If a site crashes constantly, Googlebot will not continue to crawl it.

·        Duplicate content/ article spinning: Duplication is a problem as it provides no value to Google users.


What is crawl budget optimization?


In crawl budget optimization, you ensure that the search engines crawl and index your site's important pages within a given time frame.

Small websites do not usually have a problem with crawl budget optimization, but large websites with thousands of URLs do. Nonetheless, you can optimize your crawl budget by following SEO best practices, which also positively impact your rankings.


When it comes to SEO, the crawl budget is an important metric. It's one of many factors that will affect how your site ranks in search engine result pages by Google. Without enough crawl budget allocated, Google won't be able to index your site, and you'll get lost on page three or four of search results-- not exactly where most people want their business to be!


Popular posts from this blog

Why Hire an SEO Specialist in the Philippines?

Outsource SEO Services Philippines