GOOGLE ALGORITHM UPDATES

 Google is constantly updating its algorithm to provide the best results for users on their search engine. These updates are typically called ‘Google Algorithm Updates’, and they happen several times a year.

Some of these updates can be as small as a change in how Google handles some URLs, which don’t really affect our day-to-day lives. Others can be as large as an entirely new update like Panda or Penguin that changes how every website on the internet is indexed and ranked for searches.

It’s essential to keep up with these updates, so you know what you’re doing right and wrong, plus it gives insight into what Google sees as necessary at any given time.

What is Google Algorithms?

Google’s algorithm is a complex system that retrieves data from Google’s index and delivers immediate and most valuable results for a search query. The search engine ranks web pages based on relevance in its search engine results pages (SERPs).

What is an algorithm update?

An algorithm update is a periodic change in the algorithm used to rank a website in organic search results. The term “algorithm update” has historically been used by Google to describe the addition of a new ranking factor. However, many of these signals have increased their number of dials in recent years, which can be turned up and down, blurring the distinction between subtle updates and real updates. Google makes hundreds of small changes to its ranking algorithm each year, but few of them have any meaningful effect on natural search results. Click here to learn more.