Keyword Research

 

Keyword research is one of the most important factors when it comes to having a successful SEO campaign. It helps you figure out what people are searching for and where you should be placing your content. The proper keywords in your content will help drive traffic, increase revenue and build brand awareness for your business. Keyword research has been shown to skyrocket website rankings by over 100 spots on average. If you are unsure where to start with keyword research, we will break down everything you need to know about finding the right keywords for building an effective digital marketing strategy. What is keyword research? Keyword research is the process of finding search terms, also known as keywords that people enter into a search engine like Google, Bing, and Yahoo. Keyword research aims to find out what your target audience searches for and how to rank for those keywords. You can’t optimize your website, target phrases for link building, or develop content for your audience if you don’t know what keywords to target.


 

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