WHAT IS TECHNICAL SEO?

 Technical SEO is the process of making sure your website’s technology is up to par with Google standards. Crawling, indexing, rendering, and website architecture are all essential components of technical SEO.

If you do not have this in place, it can be very difficult for search engines to crawl and index your site. Even though hundreds of other factors go into having a high-ranking site, technical SEO should always be looked at first when trying to rank higher on Google or any other search engine. If you make it difficult for Google to crawl and index your site, they’re not ranking you higher up in their search engine page result. Even if you aren’t an expert in coding, there are plenty of affordable options out there that can help get your site optimized, so you don’t lose rankings due to errors or problems with crawling/indexing.

Why should you technically optimize your site?

Search engines such as Google and others aim to provide users with the best results possible. As a result, Google’s robots crawl and analyze web pages based on a variety of factors. Some factors are influenced by the user experience, such as how quickly a page load. Others are used by search engine robots to determine what your pages are.

You won’t rank if your technical SEO is messed up. The pages on your website must be found, crawled, rendered, and indexed by Google and other search engines.

It doesn’t mean that you’re done even if Google indexes all of your site’s content. You need to have your website’s pages secure, free of duplicate content, fast-loading, mobile-friendly, and so many other factors necessary for technical search engine optimization.

Enhancing technical aspects will enable search engines to crawl and understand your site. This could lead to higher rankings or even richer results if it is done effectively. You don’t need perfect technical SEO to rank, though. Instead, you will have a greater chance of ranking your website the easier you make Google access your content.

Comments

Post a Comment

Popular posts from this blog

Why Hire an SEO Specialist in the Philippines?

Image
  There are many benefits to outsourcing SEO in the Philippines for businesses of all sizes: Lower cost Cost remains the primary reason companies outsource digital marketing services. The upfront cost for offshore SEO vary, and they can be significant for big projects. However, Philippines SEO specialist delivers high-quality results at a fraction of what you would be paying on local professional charges.   Strong social media marketing Filipinos are the world’s most significant social media users, with a large amount of them active on sites like Facebook, Instagram, Twitter, and YouTube. The SEO industry in the country is highly knowledgeable about social media marketing and how to leverage it to drive conversions in niche markets.   Proficient in English The Philippines has consistently been a top leader in the outsourcing industry over the years. As one of the leaders in voice and non-voice BPM and IT services, the Philippines is known for its cost-effi...
Read more

Crawl Budget

  Search engine optimization is a complex process that has many moving parts. Many of these parts work to help your website rank higher in search results, and one of the big ones to keep an eye on is the crawl budget.   Crawl budget is a term that you will hear thrown around a lot when it comes to SEO Philippines . If your website does not have enough crawl budget, there could be negative consequences for you and your business. So what exactly is the crawl budget? What are the benefits of having more or less? Read on as we explore this critical aspect of SEO.   What is the crawl budget?   Crawl budget refers to the number of pages crawled and indexed by search engine crawlers such as bots and spiders over a given timeframe. Unfortunately, SEO and digital marketing communities often misunderstood this concept.   Every website has a different crawl budget, and Google automatically sets the crawl budget for your site. The search engine determines ho...
Read more

What is a website audit?

Getting started with a digital marketing service begins with an audit. Performing a website audit benefits any business looking to increase its online visibility. Web audits identify problems with a website's structure. By doing so, sites can improve their technical performance. If you've been thinking about updating your company's online presence, having an up-to-date and accurate assessment of its current state it's essential to do a website audit. But what exactly is a website audit, and why should every business have one done at least once per year. What is a website audit? A website audit is a process that involves analyzing your website and finding ways to improve it. This is different from a site redesign or making changes to the site's design, as those are separate processes. Website audits are conducted before launching a large-scale search engine optimization campaign (SEO) or redesigning your site. By performing a website audit, you can d...
Read more