What is a website audit?

Getting started with a digital marketing service begins with an audit. Performing a website audit benefits any business looking to increase its online visibility. Web audits identify problems with a website's structure. By doing so, sites can improve their technical performance.

If you've been thinking about updating your company's online presence, having an up-to-date and accurate assessment of its current state it's essential to do a website audit. But what exactly is a website audit, and why should every business have one done at least once per year.

What is a website audit?

A website audit is a process that involves analyzing your website and finding ways to improve it. This is different from a site redesign or making changes to the site's design, as those are separate processes.

Website audits are conducted before launching a large-scale search engine optimization campaign (SEO) or redesigning your site. By performing a website audit, you can determine if your website is optimized to achieve your traffic objectives, and if not, what can be done to improve it.

Anyone who has access to the backend of the site can do a website audit, but it's usually something that happens before you begin a larger project, like a redesign or change in site direction.

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