What is keyword research?
Keyword research is the process of finding search terms, also known as keywords that people enter into a search engine like Google, Bing, and Yahoo. Keyword research aims to find out what your target audience searches for and how to rank for those keywords. You can’t optimize your website, target phrases for link building, or develop content for your audience if you don’t know what keywords to target. Why is keyword research important for SEO? Keyword research is essential as it impacts every SEO task that you perform, including on-page SEO, finding a content topic, content promotion, and email outreach. It provides crucial insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy and your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think. Using keywords in blogs and outreach is a powerful way to drive traffic to yo...