What is keyword research?

Filipino SEO


Keyword research is the process of finding search terms, also known as keywords that people enter into a search engine like Google, Bing, and Yahoo. Keyword research aims to find out what your target audience searches for and how to rank for those keywords. You can’t optimize your website, target phrases for link building, or develop content for your audience if you don’t know what keywords to target.


Why is keyword research important for SEO?


Keyword research is essential as it impacts every SEO task that you perform, including on-page SEO, finding a content topic, content promotion, and email outreach.


It provides crucial insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy and your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think.

Using keywords in blogs and outreach is a powerful way to drive traffic to your website.

Keyword research provides you with specific search data that can help you answer questions like:

How many people are searching for it?

What are people searching for?

In what format do they want that information?

You can use keyword research to edit your existing site architecture and refine your new site’s copy. If you are simply updating your content for SEO, keyword research will help you determine whether your site can rank for other terms relevant to your industry or location.

You can use keyword research to learn where you rank for keywords, which keywords are easy to rank for, and which keywords your competitors are ranking for.

How to identify keywords?


You probably have a few keywords in mind that you would like to rank for. It could be your products, services, or other topics you address on your website, and they are great seed keywords for your research, so get started!


A keyword research tool can be used to determine the average monthly search volume of those keywords. In addition, using a keyword research tool, you will be able to find other keywords, common questions, and topics for your content that you might not know about otherwise. You may notice that the search volume of those keywords varies greatly when discovering relevant keywords for your content. Even though you probably want to target terms that your audience searches for, you may find that keywords with a lower search volume are more advantageous since they’re less competitive. Learning more about the volume of searches for your target keywords can help you prioritize them and pick the ones that will give your website the best chance of ranking well.

Comments

Post a Comment

Popular posts from this blog

Why Hire an SEO Specialist in the Philippines?

Image
  There are many benefits to outsourcing SEO in the Philippines for businesses of all sizes: Lower cost Cost remains the primary reason companies outsource digital marketing services. The upfront cost for offshore SEO vary, and they can be significant for big projects. However, Philippines SEO specialist delivers high-quality results at a fraction of what you would be paying on local professional charges.   Strong social media marketing Filipinos are the world’s most significant social media users, with a large amount of them active on sites like Facebook, Instagram, Twitter, and YouTube. The SEO industry in the country is highly knowledgeable about social media marketing and how to leverage it to drive conversions in niche markets.   Proficient in English The Philippines has consistently been a top leader in the outsourcing industry over the years. As one of the leaders in voice and non-voice BPM and IT services, the Philippines is known for its cost-efficient labor, c
Read more

Crawl Budget

  Search engine optimization is a complex process that has many moving parts. Many of these parts work to help your website rank higher in search results, and one of the big ones to keep an eye on is the crawl budget.   Crawl budget is a term that you will hear thrown around a lot when it comes to SEO Philippines . If your website does not have enough crawl budget, there could be negative consequences for you and your business. So what exactly is the crawl budget? What are the benefits of having more or less? Read on as we explore this critical aspect of SEO.   What is the crawl budget?   Crawl budget refers to the number of pages crawled and indexed by search engine crawlers such as bots and spiders over a given timeframe. Unfortunately, SEO and digital marketing communities often misunderstood this concept.   Every website has a different crawl budget, and Google automatically sets the crawl budget for your site. The search engine determines how much budget to allot t
Read more

What is a website audit?

Getting started with a digital marketing service begins with an audit. Performing a website audit benefits any business looking to increase its online visibility. Web audits identify problems with a website's structure. By doing so, sites can improve their technical performance. If you've been thinking about updating your company's online presence, having an up-to-date and accurate assessment of its current state it's essential to do a website audit. But what exactly is a website audit, and why should every business have one done at least once per year. What is a website audit? A website audit is a process that involves analyzing your website and finding ways to improve it. This is different from a site redesign or making changes to the site's design, as those are separate processes. Website audits are conducted before launching a large-scale search engine optimization campaign (SEO) or redesigning your site. By performing a website audit, you can d
Read more