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SSL: Why Is It Useful?

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  Your website is the face of your business on the internet. This means that it’s essential to keep everything secure. One way to make your website safe and secure for customers to transact is by using SSL certificates. SSL certificates provide security between the user’s computer, your website, and any sensitive data transmitted. However, suppose your business doesn’t have an SSL certificate. In that case, it could be leaving itself open to hackers trying to steal personal information or other important data from its site. These hackers will likely come in through the browser since most people don’t know how to install an SSL certificate on their computers, so they rely on whichever sites they visit daily for this protection. It’s also not uncommon for frustrated customers of non-secure websites to take their business elsewhere if there isn’t enough. What is SSL? SSL or Secure Sockets Layer is an encryption-based security protocol. It is designed to provide a secure channel between tw
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What is keyword research?

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Keyword research is the process of finding search terms, also known as keywords that people enter into a search engine like Google, Bing, and Yahoo. Keyword research aims to find out what your target audience searches for and how to rank for those keywords. You can’t optimize your website, target phrases for link building, or develop content for your audience if you don’t know what keywords to target. Why is keyword research important for SEO? Keyword research is essential as it impacts every SEO task that you perform, including on-page SEO, finding a content topic, content promotion, and email outreach. It provides crucial insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy and your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think. Using keywords in blogs and outreach is a powerful way to drive traffic to yo
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What is SEO Competitors’ Analysis?

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SEO competitor analysis helps business owners and company executives understand the competitive landscape for their industry. It involves researching the content and other elements, like the keyword a competitor used or the link. In order to perform a competitor analysis efficiently and collect enough data without putting in a lot of effort, most marketers use an SEO competitor analysis tool. These tools can also be used to generate competitor analysis SEO reports. Among the tools used to analyze SEO competitors are Ahrefs and SEMush. The SEO competitor analysis may include:   A list of top competitors and how they stack up against your brand, as determined by Alexa ranking, Facebook likes Google+ followers, and Twitter following. Detailed information about each competitor’s website, including social media channels such as Facebook, LinkedIn, or YouTube, where applicable. This data will help you identify which sites to focus on targeting with your marketing efforts. The strategies used
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What is a Website Audit?

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A website audit is a process that involves analyzing your website and finding ways to improve it. This is different from a site redesign or making changes to the site’s design, as those are separate processes. Website audits are conducted before launching a large-scale search engine optimization campaign (SEO) or redesigning your site. By performing a website audit, you can determine if your website is optimized to achieve your traffic objectives, and if not, what can be done to improve it. Anyone who has access to the backend of the site can do a website audit, but it’s usually something that happens before you begin a larger project, like a redesign or change in site direction. Why is a website audit necessary? A website audit is done to assess the quality and performance of a website. This process can be highly beneficial for companies that want to improve their online presence. It allows them to gain valuable insight into what needs improvement and where they should focus their eff
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7 Reasons Why Your Website Needs Search Engine Optimization

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Search engine optimization (SEO) is an essential part of any effective marketing strategy. It’s the best way to gain exposure for your website online. To fully appreciate its importance, let’s look at a few of the reasons why you should optimize your website. An optimized website earns more traffic SEO aims to improve your website’s ranking in search results. Beyond that, achieving high rankings is about attracting more traffic – ultimately turning that traffic into customers and leads. If potential customers can’t find your website, you’ll miss sales opportunities. Search engine optimization increases your organic traffic, which in turn has the effect of increasing the number of visitors to your site each day. An increase in traffic to your site directly correlates to an increase in sales – because the more relevant prospects you see, the more likely you will be to sell to them. It can help you build your brand There’s no denying it – SEO is essential to brand growth. Having a higher
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Crawl Budget

  Search engine optimization is a complex process that has many moving parts. Many of these parts work to help your website rank higher in search results, and one of the big ones to keep an eye on is the crawl budget.   Crawl budget is a term that you will hear thrown around a lot when it comes to SEO Philippines . If your website does not have enough crawl budget, there could be negative consequences for you and your business. So what exactly is the crawl budget? What are the benefits of having more or less? Read on as we explore this critical aspect of SEO.   What is the crawl budget?   Crawl budget refers to the number of pages crawled and indexed by search engine crawlers such as bots and spiders over a given timeframe. Unfortunately, SEO and digital marketing communities often misunderstood this concept.   Every website has a different crawl budget, and Google automatically sets the crawl budget for your site. The search engine determines how much budget to allot t
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Why Hire an SEO Specialist in the Philippines?

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  There are many benefits to outsourcing SEO in the Philippines for businesses of all sizes: Lower cost Cost remains the primary reason companies outsource digital marketing services. The upfront cost for offshore SEO vary, and they can be significant for big projects. However, Philippines SEO specialist delivers high-quality results at a fraction of what you would be paying on local professional charges.   Strong social media marketing Filipinos are the world’s most significant social media users, with a large amount of them active on sites like Facebook, Instagram, Twitter, and YouTube. The SEO industry in the country is highly knowledgeable about social media marketing and how to leverage it to drive conversions in niche markets.   Proficient in English The Philippines has consistently been a top leader in the outsourcing industry over the years. As one of the leaders in voice and non-voice BPM and IT services, the Philippines is known for its cost-efficient labor, c
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